Marketing and advertising agency (Vertis Media)
- Size
- Around 6 staff
- Where
- UK
- Tool
- Not named in the source
What the AI did
Trained the whole team in-house since 2023 to use AI for research, reporting and content production, then launched new AI-enabled services for clients.
The result
New AI-enabled services contributed to an estimated 20% rise in turnover.
Check before trusting
The firm did no formal cost-benefit analysis, so the 20% is its own estimate. The six are core employees and the firm also uses freelancers.
Prompt to try it
Test the job on your own material before buying anything. Replace the highlighted brackets.
I run a [SIZE] [TYPE OF AGENCY OR SERVICE FIRM]. Our current services are [LIST]. Our clients are mostly [CLIENT TYPE]. Suggest three new or improved services we could offer if we used AI well for research, reporting or content. For each, say what the client gets, what our team still does by hand, a rough time saving and one risk to manage.
Source
GOV.UK (Skills England report) ↗, 10 June 2026 · official
This source is an official publication.
More from the archive
Gut health food brand, Cork (BKultured)
Uses AI to turn food science papers into social media content and NotebookLM to turn notes into a podcast to listen to on the move.
Result Gemini and NotebookLM save a full day of office work every week.
Not statedIreland
Estate and lettings agency, North Lincolnshire (DDM Residential)
An AI agent answers portal, website and WhatsApp enquiries out of hours and picks out valuation and mortgage leads.
Result The AI agent turned 2,151 enquiries into 192 valuation opportunities and 139 mortgage referrals.
Not statedUK
Coffee brand, Detroit (GT Coffee Co.)
Used AI to work out cost of goods per product, analyse website traffic, set prices and build marketing campaigns.
Result Website conversion rose from 1.5% to 2.3% of visitors.
Not statedUS
New entries every week
The archive grows weekly. Get the stories in your inbox, with the context behind them.