BAS Recruitment
Financial and accountancy recruitment consultancy, Manchester
- Size
- About 6 staff
- Where
- UK
The job
After AI training from a further education college adviser, the team uses ChatGPT to draft job adverts and marketing, alongside Sourcewhale and Firefish CRM for candidate outreach and engagement.
Tool: ChatGPT, Sourcewhale and Firefish · More using ChatGPT
What happened
Work that took one to two hours now takes 10 to 15 minutes.
The time saved goes into existing client relationships and sourcing applicants for roles.
Before you believe it
This is a short college programme case study and it does not say which task the time figure applies to, though the context is job adverts and marketing. The tools are bought and stitched by the team.
Try this prompt
Test the job on your own material before buying anything. Replace the highlighted brackets.
Here is the job specification from our client: [SPEC]. Write a job advert of no more than 250 words for a finance professional, with salary, location and the three things that make the role attractive. Keep it factual and do not invent benefits.
Source
Gatsby Foundation ↗, 30 April 2026 · case study
This is a case study, so check who wrote it and whether the tool supplier was involved.
More from the archive
Leonard Splaine Co.
Heating and cooling contractor, Woodbridge, Virginia
AI from UpSmith takes routine work off the customer service reps, following up on estimates customers have not yet accepted and handling membership inquiries.
Result Follow up sales from unsold estimates rose by 25% after going live.
Not statedUS
Right Price Remodeling
Home remodelling contractor, Whitman, Massachusetts
The owner describes each bathroom job in his own words and Handoff builds the estimate from his saved presets, pricing the materials and adding consumables such as screws, compound tape and framing nails that he used to round off or leave out.
Result Writing a bathroom estimate fell from about an hour to 10 to 15 minutes.
Not statedUS
MCG Homes
Residential remodeller, Fernandina Beach, Florida
The owner built shared Claude projects for estimating, sales qualification, HR and procedure searches. The ballpark estimating tool takes a salesperson description of the scope and property, compares it with past jobs and market data and drafts a budget in the company own cost codes, asking for missing information rather than guessing.
Result Compiling a ballpark remodel budget fell from eight hours to about 30 minutes.
32 staffUS
Keep browsing: more in Sales and marketing (27) · more using ChatGPT (7)
New entries every week
The archive grows weekly. Get the stories in your inbox, with the context behind them.