Sales and marketingVendor storyAI agent
Michael Poole Estate Agents
Estate and lettings agency with 9 branches, Teesside
A SalesRook WhatsApp agent, which the firm calls Elsie, engages every sales enquiry, asks qualifying questions, identifies buyers who also have a property to sell, captures the address, assesses whether it is on patch and hands the conversation to the sales team.
Result Over a year, the agent surfaced 97 instructions that the firm could trace in its own CRM.
Not statedUK