Michael Poole Estate Agents
Estate and lettings agency with 9 branches, Teesside
- Size
- Not stated
- Where
- UK
The job
A SalesRook WhatsApp agent, which the firm calls Elsie, engages every sales enquiry, asks qualifying questions, identifies buyers who also have a property to sell, captures the address, assesses whether it is on patch and hands the conversation to the sales team.
Tool: SalesRook (WhatsApp AI agent) · More using SalesRook
What happened
Over a year, the agent surfaced 97 instructions that the firm could trace in its own CRM.
In the first month the agent read 600 sales enquiries, flagged 87 with a valuation inside, and the team won 12 instructions worth £28,500 in commission, an 11 to 1 return on that month spend. Across the year it surfaced 370 valuations, and the 40 instructions that completed banked over £100,000.
Before you believe it
SalesRook wrote the story and sells the agent. The count was matched against the firm own Reapit CRM records, which is stronger than a vendor estimate, but only 22.8% of the year valuations could be traced to any source at all. Staff numbers are not given, and outside sources conflict, so size is Not stated.
Try this prompt
Test the job on your own material before buying anything. Replace the highlighted brackets.
A buyer has sent this enquiry about a property: [ENQUIRY]. Reply on WhatsApp in a warm tone, confirm what they want to view, then ask whether they have a property to sell, its postcode, and whether they need a mortgage. Summarise the answers in five lines for the sales team.
Source
SalesRook ↗, 12 July 2026 · vendor story
This source was written or published by the supplier of the tool, so treat the claim as a sales story.
More from the archive
Retail Trust
Retail wellbeing charity working with more than 200 retailers
CGI built a network of AI agents into the charity existing Happiness Dashboard. The agents gather material from guidelines, mental health guides, demographic data and retailer feedback, generate tailored campaign content, validate it separately, capture feedback and log every output for human review.
Result CGI reports that the campaign work now needs 80% less manual effort.
About 127 staffUK
Belong Law
Law firm for founders and startups
The founder built a voice agent that calls inbound leads within minutes of an enquiry, holds a qualification conversation, filters out unqualified prospects and routes the rest to the attorneys, using ElevenLabs voice cloning, Grok, Twilio, Attio and Netlify.
Result The system saves the attorneys four to five hours a day.
Not statedNot stated
Agate CPA
Tax, accounting and wealth firm with offices in Atlanta and Rogers, Arkansas
The partners built a detailed prospect web form with Lovable and used Claude to embed it into the firm website. The form asks about business size, revenue, industry and past CPA use, weeds out poor fits, and sends responses into ClickUp through its API and automations.
Result The firm says its prospect conversion rate rose by about 25% after the new form went live.
6 staffUS
Keep browsing: more in Sales and marketing (16) · more using SalesRook (2)
New entries every week
The archive grows weekly. Get the stories in your inbox, with the context behind them.