Big Tiny
Ecotourism tiny house builder, Singapore
- Size
- Nearly 100 staff
- Where
- Singapore
The job
The marketing team uses Gemini inside Google Workspace to draft campaign ideas and ad copy for different audiences and to check research findings. Gemini also writes meeting notes in Meet and summaries of long email threads.
Tool: Google Workspace with Gemini · More using Google Gemini
What happened
First drafts of content take up to 50% less time and asset approval takes up to 40% less time. Together that is about 30 work hours a month.
The page splits it into about 20 hours a month on drafts and about 10 hours a month on approvals. Teams in the Philippines, India and Malaysia work from the same documents.
Before you believe it
Google wrote the story, so it is a vendor story. The percentages are described as up to and on average. The page does not say how they were timed. The firm builds and rents houses, so it is not a software business. Date not shown on the source page.
Try this prompt
Test the job on your own material before buying anything. Replace the highlighted brackets.
Our campaign aim is [AIM] for this audience: [AUDIENCE] in this country: [COUNTRY]. Suggest five campaign concepts with a headline and one line of body text each. Then list three facts in your suggestions that I should check before we publish.
Source
Google Workspace ↗, Not shown · vendor story
This source was written or published by the supplier of the tool, so treat the claim as a sales story.
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