Sales and marketingVendor storyUC-213

Major Tom

Digital marketing agency, Vancouver and Toronto, Canada

Size
55 specialists
Where
Canada

The job

The agency had about 7,000 dormant contacts from its old sales database and ran about 1,200 of them through HubSpot Prospecting Agent. The agent researched each contact's history with the agency, wrote a first email that referred to it and followed up several times. Replies that were ready to book went to self scheduling links. The sales team handled the replies.

Tool: HubSpot Prospecting Agent

What happened

In just over three weeks the agent re-engaged more than 1,000 dormant leads and booked 24 meetings. More than $750,000 in proposals followed and one deal of about $200,000 closed.

Active pipeline grew by about 30% in just over four weeks. The page puts the research time saved at roughly 300 rep hours across the first email alone, at about 15 minutes of manual work per contact. About 25% of the proposals are expected to close.

Before you believe it

HubSpot wrote the story, so it is a vendor story. The agency is also a HubSpot partner, so it has a reason to show the tool well. The $750,000 is proposals sent, not money received. Only the $200,000 deal is described as closed. The 300 hours is a sum on the page at 15 minutes a contact. Date not shown on the source page.

Try this prompt

Test the job on your own material before buying anything. Replace the highlighted brackets.

Here are 20 contacts from our old sales database with the pages they visited and the last thing we discussed: [CONTACT NOTES]. For each one write a short first email of no more than 90 words that refers to that history, makes one clear offer and ends with a booking link placeholder. Mark any contact where the history is too thin to write something specific.

Source

HubSpot ↗, Not shown · vendor story

This source was written or published by the supplier of the tool, so treat the claim as a sales story.

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