Sales and marketingVendor story
Major Tom
Digital marketing agency, Vancouver and Toronto, Canada
The agency had about 7,000 dormant contacts from its old sales database and ran about 1,200 of them through HubSpot Prospecting Agent. The agent researched each contact's history with the agency, wrote a first email that referred to it and followed up several times. Replies that were ready to book went to self scheduling links. The sales team handled the replies.
Result In just over three weeks the agent re-engaged more than 1,000 dormant leads and booked 24 meetings. More than $750,000 in proposals followed and one deal of about $200,000 closed.